So how do you drive public opinion with a poll?
The Fox News Poll report does it like this:
Hillary Clinton’s lead over Donald Trump has increased to seven points, as more than half of voters say he is not qualified to be president.
That’s according to a just-released national Fox News Poll of likely voters.
Clinton receives 45 percent to Trump’s 38 percent. Libertarian Gary Johnson is at 7 percent and Green Party candidate Jill Stein gets 3 percent. Last week, Clinton was up by two points in the four-way contest (44-42 percent).
So, the news that Fox wants you to hear is that last week in their poll, Clinton was up by just 2 points. But what they don’t report and you have to dig to find (here are the poll internal numbers) is that while Clinton was up by 2 points a week ago and is now up by 7 points is the real story.
Last week Fox polled 2% more Democrats than Republicans (41% to 39%) and this week, they polled 9% more Democrats than Republicans (45% Democrats to 36% Republicans).