Bookworm Beat 9/4/18: the Nike – Kaepernick follies illustrated edition

Nike Kaepernick

Nike’s decision to have America-hating, cop-hating millionaire and failed QB Kaepernick as one of its “faces” inspired some great illustrated commentary.

You already know that Nike, for its 30th anniversary edition of the very successful “Just Do It” ad campaign, has chosen to anoint Colin Kaepernick as one of its heroes. Kaepernick is the guy who made $20 million as an ineffective quarterback, got benched, and reinvented himself as a race activist who started the NFL National Anthem protests (and, of course, wore “police are pigs” socks and celebrated mass murderer and homophobic Fidel Castro). Kaepernick is a hero in Nike’s eyes:

Original Nike Kaepernick poster

This is a free country and Nike is therefore welcome to do as it pleases when it comes to advertising. Some (that would be me) think that Nike’s decision is driven by the fact that all major corporations now have management that consists 100% of graduates of hard Left, race-obsessed, police-hating, America-hating, Christian-hating, Jewish-hating, taxpayer-funded American colleges and universities. Others point out that Nike is just targeting its true core demographic: inner city males who, incidentally, suffer mightily under Democrat administrations who refuse to tell them that the secret to leaving the ghetto isn’t fancy shoes but is, instead, getting educated, getting a job and keeping your job, getting married and staying married, and then having children, in that order.

Those American who don’t happen to think that Kaepernick is anyone’s hero are burning their Nike products. I’m not a fan of burning things. It creates a big stench (as I know to my cost, having set a piece of toast on fire yesterday with horrible, stinky effect in my kitchen) and I dislike the sheer destruction. My joke proposal is to coat Nike products with sugar and leave them outside NFL stadiums.

My real proposal is to give Nike products to charity if you won’t wear them and don’t buy Nike again. Nike’s market image will probably suffer if it begins to be associated solely with the dirty, crazy guy on the corner ranting at Martians.

And then there’s that most potent weapon in any protester’s arsenal: visual imagery, whether ridicule or to make a larger point. Which brings me to this illustrated edition:

Here’s a great series of tweets from Mark Tapson:

This is another poignant tweet:

Sheriff David Clarke has some things to say:

And lastly, another reminder of Nike’s true target consumer and its abysmal failure to grasp the real heroes in the world:

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Bookworm came late to conservativism but embraced it with passion. She's been blogging since 2004 at Bookworm Room about anything that captures her fancy -- and that's usually politics. Her blog's motto is "Conservatives deal with facts and reach conclusions; liberals have conclusions and sell them as facts."